What is required before a company changes a consumer's personal information?

The requirement for a company to seek confirmation of a consumer's personal information change through a letter or email is rooted in the importance of protecting consumer privacy and ensuring the accuracy of the information being updated. This process typically serves as a verification step to confirm that the consumer is authorizing the change, helping to prevent identity theft and unauthorized alterations to personal data.

When a company communicates with a consumer via letter or email, it provides a clear and documented way for the consumer to affirm their approval, serving as a protective measure for both parties. This method also ensures that there is a written record of consent which can be referenced in case of any disputes or errors.

While other methods such as submitting a request form or making a phone call may facilitate changes, they may not always provide the same level of clarity and security as a formal request for confirmation through written communication. This is why seeking direct acknowledgment through a letter or email is standard protocol before making changes to sensitive personal information.